Today I’d like to show you some of the landing pages that I have created in the past, and let you know which plug-ins or products I used to create them.
Yes, I have been known to create simple landing pages with HTML (or PHP). I do this if I need a quick solution for a site that does not already use WordPress.
Here’s an example from my own IT site that I link to on my Twitter profile: http://www.tappenden.de/twitter/
If you want to work in WordPress and are on a tight budget, then this theme is perfect. The basic theme is free and although you have to do all of the copywriting and layout yourself, the theme at least contains the CSS elements to turn the normal WordPress editor elements into typical sales letter pages with the large red headings and the pale yellow boxes.
Since it replaces your theme it needs to be installed on a WordPress installation on its own, so this would be the case if you had a sub-directory or domain just for selling a product.
There is a more sophisticated version which comes with a number of variants and version that works as a page template, so that you can integrate it into an existing site without changing the theme, but these do cost a small fee.
One example of me using this theme is for my German CV e-book:
You can download the free version of the theme here.
3. Plain WordPress
If you don’t want those CSS elements, you can even just use a normal WordPress page an set it to be “full width” in the theme (assuming the theme supports that).
I do this for the DIY Blogger sign-up page:
Premise is a plug-in that comes from the same people who write the Genesis theme. Unfortunately it’s not that cheap since they released a new version that basically comes with an unlimited site license and appear to have removed the single-site license which was available previously. I do own a copy, which I bought once during one of their sales, so if you’re not in a hurry it might be worth waiting for one of those to come along again.
Premise has the advantage that it takes care of a lot of things for you, so you can just drop in a sign-up box, place a “buy now” button and choose from a selection of the buttons that they offer.
The latest version also includes some membership features, so if you are just looking to create a site that offers digital downloads or content, then this may actually be worth looking at because it takes care of basically everything, as long as you are using PayPal or Authorize.net as a payment system. You can even drip content with it and it support vBulletin as a forum.
Now I have a feeling that they are trying to place themselves somewhere near WishListMember, rather than just being a sales page plug-in.
To be honest, I have tried creating some sales pages with it but wasn’t always as successful as I wanted to be and the moment I have to start tweaking CSS then I don’t want to know, as I can go back the SalesLetterTheme instead. I have, however, made it a priority to use Premise for some new things that I am working on. Although when I first looked at the new version, I wasn’t that impressed by the membership option, but maybe I need to look at that a bit closer.
Here’s a sample from someone else that was created with it:
5. Optimize Press
Optimize Press is a whole theme in itself that contains squeeze page options, so if you own this then you might as well use it to create the squeeze pages. I have played with it on a test site, but don’t actually have anything that I can show you.
It’s actually cheaper than Premise at the moment, but you do need a membership plug-in if you are going to use it in that way. Again, I’ve had it running on a test site, but as yet have not created anything with it worth showing.
But as an example for you, I know that David Risley’s Inner Circle uses it, so maybe take a look at that.
6. Presidential List Building
This is landing page plug-in that is meant to help you grow your list. It mimics the White House landing page which is basically just a large background photo with a sign up box.
If that sounds interesting, then take a look here.
7. Pop-up Domination
You probably saw a lot of sites using this a couple of years ago. When it first came out it was a great plug-in and I used it quite well on AllThingsGerman. Sadly through the course of the updates it became more of a problem for me. Sometimes I could not update a site because the plug-in broke it, then at one of those times they released a new version rather than an update, so I had to pay for it again – although I did receive a discount. The problem was that they used the opportunity to introduce a new licensing system and my multi-site license was downgraded to a single-site one when I paid for that upgrade, at which point I decided not to use it any more.
8. Shortcode Kid
This plug-in is not actually actually for landing pages, but it allows you to create buttons, infoboxes and tabbed contents using shortcodes within the page, so it might be worth looking at.
9. Membership Sales Page Plug-in
This is the only plug-in on the list that I did not own a copy of before I started writing this article, but I do have other software by the same programmer. It’s actually quite cheap and I like the fact that the on-line button creator (which I do use because it’s part of another product as well) allows you to save the buttons that you create, rather than hosting them as Premise likes to do. The plug-in turns a page without your site into a sales page by overriding the theme for just that page. It allows you to set the colours for the headings from within the editor, overriding the CSS styles and making it easy to use.
In fact, if you’re looking for something cheap (currently $17) then give this a try, because the graphic generator alone is probably worth that!
Take a look at it here.
So have I missed anything? Have you created any landing pages with these products? Then leave a comment or a link in the forum!