I’ve spent that last couple of days writing up the interview from Chris Garrett and also the case study for Darren Rowse for the book. It’s been fascinating, as they are quite similar personalities, but with a very different approach. Both are quite shy and diffident, neither is an “in your face” marketer, but they are both hugely successful. Darren’s secret has been to build blogs with huge audiences and make income via advertising, a few inexpensive own products and some major affiliations, whereas Chris has used social media to create business for his consultancy company.

I’v been able to take some solid lessons from this work, and I’m really looking forward to pulling them together with Nathan, when we create the “Blueprint for Success” part of Beyond Blogging.

I’ve also been listening to the audio of our interview with Gary Vaynerchuk. He’s a fascinating guy and a massive contrast to Darren and Chris. Nathan is starting to put Gary’s section of the book together at the moment, and I know that one will be full of interesting facts and ideas, and I suspect several things that may come as a real surprise to readers!

This is an exciting journey, and we’re well into the hard work phase now, but I feel everything is starting to come together.

We’ve decided to keep you all up to date with what we’re doing for the book, so that you can share in it’s creation and evolution. I’m going to post here every day with an update – they will only be short, but they will give you a flavor and some interesting snippets.

So please join the RSS feed so you don’t miss anything. And please register on the site – we’ve got some amazing special features coming up for people on that list, including gifts, prize competitions and information about our featured bloggers.