Press Release

Beyond Blogging Launches to Internet Frenzy

The Electronic Book Beyond Blogging launched on the 28th of December, creating a massive post-Christmas buzz online.

The book features interviews and case studies with 15 of the world’s most successful bloggers, and then pulls together the learning into a road map for anyone considering entering the world of weblogs.

The subjects of the study command huge on line empires, generating millions in income, with audiences that would put most major newspapers to shame. They include:

Chris Brogan – the social media marketing expert and NYT best selling author
Gary Vaynerchuk – the famous “Wine guy” from Wine Library TV
Chris Guillebeau – Author of The Art of Non Conformity and currently on a quest to visit every country in the world
Penelope Trunk – Founder of Brazen Careerist and infamous Twitter user
Darren Rowse – Australian owner of blogging empire B5 media
Pete Cashmore – Forbes internet celebrity and founder of Mashable

Largely through the support of the featured bloggers, and utilising Twitter extensively, the launch flew around the internet, starting at midnight EST. Within hours the website for the book had reached the front page of Alexa’s “hot sites” listing, and downloads of the book peaked at 20 per minute.

The authors are an unlikely pair. Both bloggers themselves, they “met” online and have yet to have a face to face meeting, although that will change in January when they will attend a show in Las Vegas as part of the book promotion.

Nathan Hangen is currently serving in the US military and has completed a tour of duty in Afghanistan. He’s 31 years old and lives with his young family in North Carolina, where he enjoys training for triathlon and marathon events.

Mike Cliffe-Jones, 47 is an ex pat Brit who lives on the tiny paradise island of Lanzarote, just off the coast of Africa, where he enjoys scuba diving and sailing. His wife is also a full time blogger.

They started their writing journey in the middle of 2008, and set out to write the definitive blogger’s book:

Nathan told us: “We wanted to get the world’s most successful bloggers to help us to write this book, and we succeeded! It wasn’t easy getting their time, but we did it in the end. We’ve been blown away by the reaction and the success we’ve had so far, and I’d like to thank the whole blogging community around the world for their help and support.”

“I knew when we’d finished writing it that we’d created something a little bit special, but I didn’t in my wildest dreams imagine how it would take off straight away. To read things like “Beyond Blogging is probably going to become one of those standard products that everybody in the industry buys” written by Naomi Dunford from Ittybiz.com is just overwhelming” Added Mike.

Beyond Blogging is available exclusively through the website set up to handle sales at www.beyond-blogging.net and is priced at $47

ENDS

Nathan and Mike are available for interviews or more information. Contact details:

Nathan Hangen
(001) 727 386 8626
nhangen@gmail.com
Twitter: @nhangen

Mike Cliffe-Jones
(0034) 600 558 008
mike@mikeslife.org
Twitter: @mikecj